timberland cap Hugo Boss set to open new store at Westquay shopping centre
Stephen Born, managing director at Hugo Boss, said: “We’re excited to be opening our first Boss store in Southampton, and our new location at Westquay provides the perfect showcase for our full menswear offering.
“From wardrobe staples to workwear essentials, our customers in Southampton can choose styles from our Boss collections ranging from formal suiting and precision tailoring to our casual and leisurewear.”
Iain Mitchell, UK commercial director at Hammerson, added: “Securing Hugo Boss for Westquay is a fantastic result, and signals that demand from premium brands for prime retail space remains strong.
“We have been focused on implementing a proactive asset management strategy to attract more aspirational, high end retailers to this part of the centre to better serve customer demand, and I am delighted to see the success of that strategy.”
The store had previously come under fire in September 2015 when the company was fined 1.2m in relation to the death in June 2013 of a four year old boy who died four days after suffering fatal head injuries at its store in Bicester,
Oxfordshire when a steel framed fitting room mirror weighing 120kg fell on him.
The signing of Hugo Boss at the centre also follows that of Smiggle, Joules, Yankee Candle, Laing Edinburgh, Lush and Russell Bromley.
Hugo Boss will open up later this month, adding to its portfolio of stores across the globe and the UK with existing stores at Cabot Circus, Bristol, Dundrum, Dublin and Bullring, Birmingham.